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Lionel is perhaps the most recognized name in American toy trains, founded in 1900 by Joshua Lionel Cowen in New York City. The brand became synonymous with Christmas morning, with generations of families operating Lionel trains around their holiday trees. While Lionel's core remains O gauge three-rail (O27 and O scale), the company has evolved to offer everything from affordable train sets to ultra-premium scale models with advanced electronics. Their LEGACY control system rivals any DCC system for features and sound quality. Modern Lionel produces licensed sets (Polar Express, Harry Potter), traditional models, and highly detailed scale equipment. American Flyer S gauge is also produced under the Lionel banner, preserving that classic line.